Cultivating Hospitality Excellence: Transformative Applications for Efficient Staff Management in the Hotel Industry

Halil İbrahim Hatun
3 min readApr 12, 2024

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Image 1 — Driving Hotel Technology

Today, I’d like to discuss optimizing staff management to enhance hospitality in hotels. It’s important to note that the information I’ll be sharing reflects my opinion or is sourced from various references.

General Based Apps

In the vast realm of mobile apps, numerous solutions address this question. I’ll list some of them and offer insights for better understanding

  1. İci4Stuff
Image 2 — İci4Stuff

Let’s delve into İcibot’s StaffApp, named “İci4Staff” [1]. Aligned with the common goal of enhancing hospitality, its primary aim is to offer swift support via mobile devices. Should a customer encounter any inquiries or issues, they can effortlessly relay them through the mobile app. These matters are then promptly assigned to staff members, who can conveniently access them on their mobile devices.

2. Smart Parking

Image 3 — Smart Parking

Let’s further explore the concept of smart parking [2]. As you’re aware, even within hotels, securing parking spots can be a significant bottleneck. To address this, computer vision technology can guide staff to the most optimal parking areas, ensuring efficient space utilization.

3. Webee

Image 4 — Webee

Webee is one of the most widely used hotel management apps in Türkiye [3], serving a purpose similar to İcibot.

CRM and Hospitality

The apps I mentioned earlier primarily focus on the broader aspects of hotel management. Now, let’s delve into other applications specifically dedicated to CRM, guest optimization, and hospitality.

  1. Beonx
Image 5 — Dashboard page of BeonX

One notable example is Beonx [4], which prioritizes sustainable profitability. They employ AI-powered strategies such as Revenue Optimization, Hyper Segmentation, Real-Time Data and Automation, Demand Forecasting, and more to optimize hotel costs.

2. Bookboost

Image 6 — Dashboard page of Bookboost

It’s recognized as a Multi-channel CRM system [5]. Its objectives include increasing revenues, refining marketing operations, and boosting customer loyalty through the creation of individual customer profiles and the enhancement of conversation campaigns.

Personal Opinion

In my view, CRM stands out as the most potent method for optimizing revenues through personalized service and prompt feedback. Consequently, there’s a need to enhance data collection methods to gain deeper insights into customers’ behaviors.

Conclusion

In summary, hospitality is paramount in the hotel industry, and there are numerous approaches to address it. The key lies in our intent and execution. I aimed to convey essential information concisely. I hope this brief blog proved helpful to you.

Take care, and stay tuned for more in upcoming blogs.

References

  1. https://icibot.com/en/platforms/ici4staff/
  2. https://medium.com/debutinfotech/mobile-apps-hospitality-a-high-tech-makeover-on-the-move-ceee9d71b771
  3. https://www.getwebee.com/tr/webee-cozumler
  4. https://www.beonx.com/
  5. https://www.bookboost.io/multi-channel-hospitality-crm

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